What is I.D.E.A.?

I.D.E.A. stands for Influencing Donors through Education and Awareness. It is my 2011-2012 science project for my school science fair.

I.D.E.A. is an experiment designed to find the most efficient marketing strategy for piquing interest in registering to be an organ donor.

Why is this important?

The United States is in crisis.The gap between the number of donors and the number of people needing transplants is growing everyday. The difference between donors and people on the waiting list as of 2010 was 102,308, with that gap rapidly widening each year.